THE FIELD GUIDE
Practical guides
From a question to a usable answer. The Business Launch Stack field guides: separate one-time and recurring launch costs, map your first customer workflow, and plan with visible assumptions.
Separate one-time and recurring launch costs
Separate one-time setup costs from monthly and annual commitments in three columns — with payment timing and a named owner for each renewal — so opening cash and ongoing burn are never hidden in one total.
Read the guide →02 / FIELD GUIDEMap your first customer workflow
Map one complete transaction from enquiry to delivery and support, rehearse it with a labeled test, and buy tools only after naming the failure they fix — so the first real customer meets a workflow that already works.
Read the guide →How the guides fit together
Start with the money split: separate one-time and recurring launch costs so the cash you need to open and the burn that follows are both visible, in three columns with a named owner for every renewal. Then map your first customer workflow — one complete transaction, rehearsed with a labeled test — before buying any tool to support it. The six launch guides below turn those two worksheets into a full startup budget, a line-item category check, a thirty-step pre-launch checklist, a pricing method and a first-90-days operating plan. Every guide states its assumptions next to its numbers, dates its figures, and labels its worked examples as illustrations rather than benchmarks.
Keep working through the question
More launch guides
Build a startup budget template
Separate setup costs and ongoing commitments.
Read the guide →LAUNCH GUIDEHow much does it cost to start a business?
Scope the categories before choosing a number.
Read the guide →LAUNCH GUIDEPre-launch checklist
Check the work before opening for customers.
Read the guide →LAUNCH GUIDEFirst 90 days operating plan
Set a review cadence for the first quarter.
Read the guide →LAUNCH GUIDELaunch budget categories
Make overlooked costs visible.
Read the guide →LAUNCH GUIDEPrice your first product
Compare price with delivery costs.
Read the guide →